Privacy Policy

Who we are and what this policy covers

This Privacy Policy explains how Whitova, a brand of The Nelson M Group LLC ("Whitova," "we," "us," or "our") collects, uses, shares, and protects personal details when you visit whitova.com (the "Site"), fill out a form, enroll in email or text-message updates, or contact us (together, the "Services"). The Nelson M Group LLC is the business responsible for your personal data.

Whitova is an information service that publishes plain-language educational content about oral health, everyday dental care, and ways to save on dental care, and lets visitors opt in to related updates by email or text. Whitova does not supply dental care, quote prices for treatment, or match or refer people to dentists. Whitova is not a dental or medical provider and does not provide dental or medical advice, diagnosis, or treatment. Choosing dental care is always your own decision.

Your use of the Services signals that you acknowledge this Policy. If you disagree with it, please stop using the Services.

Information we collect

Health-related information. The topic you select (for example, "gum health" or "lower-cost dental care") may suggest an interest in a health or financial area. We treat this as sensitive. Please do not deliver us medical records, diagnoses, test results, or other detailed health details through our forms or by text. We will not need it.

We never knowingly ask for Social Security numbers, financial account numbers, or government ID numbers.

How we use your information

• To supply the Services you request, like sending you educational information about oral health and dental costs on the topics you select.
• To deliver the email and text messages you opted in to, including confirmations, reminders, and (if you separately agreed) promotional messages.
• To honor your options, including opt-outs, unsubscribes, and privacy requests.
• To keep records of your consent, as required or recommended under laws and carrier rules for text messaging.
• To answer your inquiries and give support.
• To operate, secure, and improve the Site, and to prevent fraud, spam, and abuse.
• To meet our legal duties and enforce our Terms & Conditions.

We do not use your data to make decisions that produce legal or similarly significant effects about you, and we do not make medical determinations about you.

How we share information

Selling personal details is not something we do. It is not "shared" for cross-context behavioral advertising.

No sharing of mobile information for marketing. We do not share your mobile phone number, text-message opt-in data, or consent records with third parties or affiliates for their marketing or promotional purposes. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text-messaging originator opt-in data and consent are not shared with any third parties except as described in this section.

No partner sharing. We do not sell, rent, or share your personal information, such as your name, contact details, ZIP code, or interests, with dentists, dental offices, dental plans, insurers, recruiters, lead-generation companies, or any other partners, and we are not paid by anyone for your data. We share information only in these limited situations:

• Service providers. Vendors that act on our behalf and under contract, such as website hosting, email delivery, customer-relationship software, form processing, and SMS platforms and the carriers or aggregators that deliver text messages. They may use your information only to offer services to us, and not for their own marketing.
• Legal and safety. When needed by law, subpoena, or legal process, or to protect the rights, safety, and property of you, us, or others.
• Business transfers. If The Nelson M Group LLC is involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction, subject to this Policy. Mobile opt-in data will not be transferred to a buyer for its own marketing without your consent.
• De-identified or aggregate data. We may use information that cannot reasonably identify you for analysis and reporting.

Text messaging (SMS)

If you opt in, we deliver text messages for the program Whitova Shade Notes. We use your mobile number only to send those messages and to administer the program. See our SMS Terms for message types, frequency, costs, and how to opt out.

• Text consent is optional and is not a condition of purchase or of using the Services.
• Informational and promotional consents are collected separately via two unchecked boxes.
• Reply STOP at any time to opt out. Reply HELP for help.
• Message frequency varies. Message and data rates may apply.

Text messages: rates, frequency, STOP and HELP

Message and data rates may apply. Message frequency may vary (up to about 8 messages a month, depending on the topics you choose). Text START to join at 877-270-1732, or opt in with the form on our Get Started or text updates page. Consent is not a condition of purchase or of using the Services.

• STOP: Reply STOP to any message to opt out (STOPALL, UNSUBSCRIBE, CANCEL, END and QUIT also work). You will get one confirmation text and then no more messages.
• HELP: Reply HELP to any message for help, or contact us by email at [email protected] or by phone at 877-270-1732.

Mobile information and text-message opt-in data are not sold or shared. We do not sell, rent, or share mobile phone numbers, text-message opt-in data, or consent records with third parties or affiliates for marketing or promotional purposes. Service providers (such as our messaging platform and carriers) may handle this information only to deliver messages and operate the program for us.

Our text-message number is 877-270-1732.

Cookies, analytics, and similar technologies

We use only the cookies and similar technologies needed to operate the Site and keep it secure. We serve fonts and images ourselves instead of loading them from third parties. No advertising or cross-site tracking cookies are used.

If we enable privacy-focused analytics in the future (for example, counts of page views), we will use it only to understand how the Site performs, and we will update this section. You can control cookies through your browser settings. We honor the Global Privacy Control (GPC) signal as a request to opt out of sale or sharing where applicable. Because we will not sell or share personal details, there is nothing additional to opt out of.

Your choices

• Text messages: reply STOP to any text.
• Email: use the unsubscribe link in any email or write to [email protected].
• Update or correct your information: contact us at the address below.
• Delete your information: tell us, and we'll delete it unless we need to retain it for the reasons described under "Retention."

Opting out of one channel does not opt you out of others. Tell us if you'd like to opt out of everything.

Retention

We keep personal data only as long as needed for the uses in this Policy, including to honor opt-outs and to meet legal and recordkeeping duties. As a general guide:

• Contact details and preferences: until you ask for them to be removed or you have been inactive for 24 months, whichever comes first.
• Text-message consent records and opt-out records: kept for at least 4 years after your last interaction, so we can show you consented and honor your opt-out.
• Support messages: up to 3 years.
• Server logs: up to 12 months.

When no longer needed, we delete or de-identify information.

Security

We use sensible administrative, technical, and physical safeguards, including encryption in transit (HTTPS), access controls, and vendor due diligence. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. Text messages are not encrypted, so we ask that you never reply with confidential health information.

Your privacy rights (California and other states)

Depending on where you live (like California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia), you may have the right to:

• Know and access the personal data we hold about you, and the categories of sources and recipients.
• Correct inaccurate information.
• Delete your personal details, subject to legal exceptions.
• Port your information in a usable format.
• Opt out of the sale or sharing of personal data, targeted advertising, and profiling. We do none of these.
• Limit the use of confidential personal details. We use it only to supply the Services you ask for.
• Not be discriminated against for exercising your rights.

How to make a request

Email [email protected] with the subject "Privacy Request," or write to us at the address below. We will verify your identity by matching details you provide against what we hold, and we respond within 45 days (we may extend once by up to 45 more days with notification). An authorized agent may submit a request on your behalf with your written permission. If we deny a request, you may appeal by replying to our decision, and you may contact your state attorney general.

California disclosures

In the past 12 months we have collected the categories of details listed in Section 2 for the purposes listed in Section 3, and disclosed them only to service providers (Section 4). We have not sold or shared personal data. California residents may also request data about disclosures of personal details to third parties for their direct marketing uses (California "Shine the Light" law). We make no such disclosures. We do not knowingly sell or share the personal information of anyone under 16.

Nevada

Nevada residents may submit a request to opt out of the sale of covered data. We do not sell covered information.

Children's privacy

The Services are meant for adults aged 18 and over. We do not knowingly gather personal details from anyone under 18, and we do not direct our Services to children. If you believe a child has given us personal information, reach out to us and we will delete it.

Consent to communications and the TCPA

We send marketing or informational text messages through automated technology only after you give prior express consent (and, for promotional messages, prior express written consent) by checking the applicable unchecked SMS consent box on our forms or by texting START to 877-270-1732. Your consent is not required to use the Services or to buy anything, and you can revoke it at any time by replying STOP, or by any other reasonable means, such as emailing [email protected]. We respect opt-out requests quickly. Your phone number will be used only for the purposes described in this Policy and the SMS Terms.

We abide by the Telephone Consumer Protection Act (TCPA), the CTIA Messaging Principles and Best Practices, and the carrier code of conduct, and we keep consent records as set out above.

Third-party links and public resources

Our Site may link to other sites, including professional and government resources for example MouthHealthy.org or the National Institute of Dental and Craniofacial Research. We do not control them and are not responsible for their privacy practices. Please read their policies.

U.S. operations

The Services are intended for people based in the United States, and information is processed in the United States. If you use the Services from elsewhere, you do so at your own initiative and are responsible for local law.

Changes to this policy

We may update this Policy from time to time. We will change the "Last updated" date above, and if changes are material we will give notice by email or on the Site. Where mandated by law, we will ask for your consent again.

Contact us

Questions, requests, or complaints about privacy? You can reach us by mail, email, phone, our online contact form, or by replying HELP to any text: